Sunday, April 24, 2011

LAUNCH: Panel - Licensing Your Music (2 of 6)

I sat in on 5 panels at LAUNCH music conference. Not everything in here is going to help everyone, but these are at least some of the points that I felt were important enough to write down. Schooling has done a good job of teaching me to take notes. However, keep in mind that these are only the notes that I've taken - not my own thoughts on them or anything. So pretty much you can pretend you were there (without the live music).

The Panel:
Todd Shill - Entertainment Lawyer - Rhoads & Sinon
Chad Taylor - Live/The Gracious Few
Miguel Molinari - Rock Gamer Studios
Mike Eaton - The Artery Foundation (moderator)
David Silbaugh - Grammy Chapter Board Advisor/Summerfest
Matt Friction - The Pink Spiders

Discussion: Licensing Your Music

  • How can you break through in regards to licensing deals?
    • CT: find new revenue streams - gaming, film, tv, etc.
    • CT: non-traditional sources - actors, directors
    • CT: have songs recorded with and w/out vocals
    • TS: make sure you know whether deals are exclusive or non-exclusive
  • What kind of money is out there
    • CT: example - $500k for a GMC licensing
    • CT: example - $1 million for Batman movies
      • CT: shot it down because it didn't seem like a good place to showcase Live
    • DS: it's cool now to be associated with product
  • How can artists prevent being taken advantage of?
    • CT: weigh each and every opportunity
    • CT: big massive army (industry giants) vs. guerrilla warfare (indie artists)
      • independent artists can adapt faster and more efficiently than the major labels
    • CT: find people who love music
    • MF: get set up w/a Performance Rights Organization (PRO) such as BMI, ASCAP, or SESAC
      • CT: w/an established revenue stream from royalties, a PRO can become an interest free lending source
    • TS: copyright music before it is released
  • Additional stuff
    • IMBD pro package gives you access directly to movie directors/producers and their respective movies a year in advance - possible to make connections this way
    • To start a publishing company, go through a PRO

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